For yfood, we assembled a mix of seven creators across YouTube and Instagram who featured the product in situations where they actually use it — on the go, between shoots, or while streaming. The campaign generated 3.7 million impressions and over 102,000 likes. MenT's IG post alone pulled in 24,000 likes, while David Vácha's engagement rate exceeded 4% — proof that the content felt organic, not like an ad.