For Woolworth, we designed a collaboration with Pokeccc built on creative freedom — the result was a 15-minute video set directly in-store, showcasing the environment and product range in a completely natural way. Over half a million views confirmed that the content performed just like one of Pokeccc's organic videos. Because we know our creators well and stay close to what they're planning, we can uncover opportunities for clients that wouldn't otherwise exist — Pokeccc was preparing a video about gifts for shelter dogs, and Woolworth stepped in with products. The brand ended up with a natural presence in two pieces of content instead of one.