For a campaign promoting Under Armour's "Unstoppable" collection, we cast former professional player and Subscribe streamer Freeze. Throughout the entire stream — which he kicked off wearing a brand-new UA outfit — his goal was to dominate in League of Legends and reach the legendary in-game status of "Unstoppable". Once he pulled it off, that unstoppable energy carried straight over to his viewers. In a dedicated twenty-minute segment, Freeze showcased his favourite pieces from the collection, shared behind-the-scenes stories, and dropped a discount code that viewers could retrieve at any time using a special chat command. The campaign was rounded out on Instagram, where Freeze published a produced Reel alongside a series of Stories featuring photos from the shoot.