A campaign for Vichy brought together popular streamers Freeze and Herdyn to tackle dandruff with a generous dose of absurd humor. The video introduces "Lupolux" — a bizarre little riding vacuum cleaner with one sole purpose: endlessly hoovering up fallen dandruff flakes straight from your shoulders. After an amusing demonstration of this comedic and thoroughly impractical battle for a clean t-shirt, the real punchline arrives: why invent ridiculous gadgets when an actual solution already exists? That's where Vichy Dercos shampoo comes in, reliably eliminating dandruff at the source — keeping shoulders flake-free without any assistance from a miniature riding vacuum.