For LEGO, we brought together friends Fizi, Jakub Destr, and Staye12 for a shared challenge — who can build a LEGO set the fastest. Each creator was given full creative freedom, and together we designed a concept that fits their community and builds on their existing content. An added bonus: the creators appeared in each other's videos, something audiences love — seeing multiple YouTubers in a single video. The campaign generated a total of 607,000 views, 9,000 likes, and 908 comments. Fans flooded the comments with guesses about who assembled the LEGO set the fastest, and the collaboration between creators was widely praised.