As part of a campaign for Disney+ we sent Kovy to New York to experience firsthand what Kevin from Home Alone felt like. A demanding campaign — one that required us to verify whether the legendary Plaza Hotel actually serves 16 scoops of ice cream (they do) — and during which Kovy, entirely in the spirit of the film, briefly went missing in Warsaw. The result? An extraordinary success. Shortly after release, the spot organically became the best-performing video ever on Kovy's Instagram.