For KitKat, we executed the influencer marketing part of the campaign celebrating the launch of its global partnership with Formula 1. The campaign featured 23 Czech and Slovak creators who creatively connected the fast-paced world of F1 with the iconic KitKat break. Inspired by the excitement of a pit stop, the content brought the energy of the racetrack to social media while reinforcing the campaign's key message:"Have a break, have a KitKat."