For KitKat, as part of the campaign celebrating its partnership with Formula 1, we arranged the participation of Czech and Slovak creators at the first global event in Paris. The selected influencers (MenT, Justýna Zedníková, Kovy, Kristina Trabalík a Trabo) experienced the atmosphere of the global campaign, met Formula 1 driver Liam Lawson, and created authentic content for their communities. The collaboration connected the worlds of KitKat, Formula 1, and influencer marketing through a unique experience shared directly from the event.