For Česká spořitelna, we established a long-term ambassador partnership with creator Jirka vysvětluje věci (Jiří Burýšek) to raise awareness of financial literacy and online safety. The first project, Jirka's Call Centre, uses an engaging and accessible format to educate audiences about the most common online scams and how to avoid them. The campaign also featured several well-known creators, helping bring important educational messages to a wider audience through authentic social media content.