In collaboration with Publicis agency and the football association, we organized an exceptional sporting event for the Decathlon store in Ostrava. The main attraction? The original European League and Conference League trophies — visitors could snap unique photos with them, despite a strict no-touch policy. Ostrava football legends Marek Jankulovski and Jan Laštůvka added star power to the event with their personal appearances. But this was far more than a spectator experience. Attendees got the chance to dive into an action-packed program of activities. Fun football attractions popped up right inside the store, letting people test their sporting skills on challenges like a specially prepared slalom course.