For Granko, we brought together a group of six family-focused creators across Czech and Slovak Instagram who wove the brand into moments their audiences know from everyday life — the morning breakfast chaos, quality time with the kids, easy recipes with zero fuss. No staged moments. The result? An organic reach of 1.67 million views against a target of 1.3 million, over 32,000 likes, and an engagement rate of more than 13% on Míša Tomešová's content — a number that's far from standard for paid collaborations.