Grand Prix 26 brought together well-known Czech influencers for a Formula 1-inspired go-kart competition, with participants divided into rival teams representing KitKat and Česká spořitelna. Broadcast live from Fun Arena Cheb, the event combined competitive racing, creator personalities, entertainment and audience interaction within a naturally branded environment. The concept transformed the partnership into engaging long-form content, giving both brands sustained visibility while reaching gaming, lifestyle and motorsport-focused audiences.