The campaign for the premium Braun Series 9 Pro+ shaver, fronted by Herdyn, takes the morning routine and dials it up with a hefty dose of exaggeration and uncompromising military drill. In a video clearly inspired by the cult classic Full Metal Jacket, Herdyn transforms into a feared sergeant. His mission: terrorize the recruits and make sure not a single hair remains on their faces. After a hilarious display of this comedic hazing, the punchline lands — achieving a perfectly smooth face doesn't require enduring all that yelling. All it takes is the Braun Series 9 Pro+, which eliminates even the most stubborn stubble with ease. Produced by Subscribe (Reels + Stories), the campaign was turned around in just one week and delivered outstanding results.